+4%
Sales conversion
The CIBC Fast App redesign contributed to a 4% lift in sales conversion.
−54%
Early user errors
The account-opening redesign contributed to a 54% reduction in early user errors.
13
Connected journeys
Led design across 13 connected account-opening journeys and four acquisition pods.
12
Designers supported
Provided leadership coverage for a 12-person design team, including coaching, hiring and performance reviews.
Three examples of how I turn strategy into outcomes
CIBC PRODUCT DESIGN
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