Turning complex products into simple customer experiences
Product Design • Service Design • Leadership
How I help team’s succeed
Complex Product Design
From discovery to delivery
Enterprise
Enterprise products & complex systems
Leadership
Coaching, mentoring & workshops
Service Design
Journey mapping & service blueprinting
AI
Accelerating design with AI tools
Results
Measurable business outcomes
I combine product design, service design, and leadership to help organizations simplify complex experiences and deliver measurable customer and business outcomes.
Featured Work
A selection of projects spanning product design, service design, AI, and organizational transformation.
CIBC Fast App Redesign
Simplifying account opening to improve conversion and speed.
Using AI to Accelerate Experience Design
AI helped me move from early ideas to prototypes faster, while design judgment turned rough outputs into clearer, more useful experiences.
Service Design that shaped the roadmap
Facilitated blueprinting workshops to align teams, uncover journey gaps and turn complex account-opening work into clearer product direction.
Selected Impact
CIBC Service Design
Led service design workshops to surface journey gaps, align teams, and shape product direction.
Some examples of how I help teams simplify complex journeys, align around better product decisions, and create measurable customer and business impact..
30 +
Roadmap items
10 +
Design concepts
CIBC Fast App Redesign
Simplified account opening to reduce friction, improve clarity, and increase completion.
3 %
Conversion lift
2 min
Faster completion
CIBC Line of Credit
Led UX strategy for BMO’s first responsive digital line-of-credit application.
91.5
Usability Score