About Me

I'm a UX design leader and strategist with a passion for transforming complex challenges into simple, impactful digital experiences. With years of experience across financial services and technology, I’ve led high-performing teams, built scalable design systems, and shaped product roadmaps that align user needs with business outcomes. At CIBC, I serve as Design Principal for digital acquisitions, where I partner with cross-functional leaders to evolve the end-to-end account opening experience, driving measurable improvements in conversion, usability, and team alignment.

I’m deeply invested in building strong design cultures grounded in collaboration, clarity, and continuous learning. Whether I’m mentoring designers, facilitating workshops, or introducing frameworks that bring consistency and strategy to the design process, my goal is always the same: to create experiences that are not only functional and beautiful, but purposeful.