I mentor designers and help develop strategies to maximize brand engagement and positive user experiences over multiple projects.

CASE STUDY

Evolving the Design Practice for CIBC Digital Acquisitions

As Design Principal, I work with the Director of Product Delivery Acquisition to develop a roadmap for open account capabilities, focusing on design best practices and business needs.

I lead the design approach for account opening experiences, transforming complex needs into effective, conversion-driven solutions.

This case study explores how I transformed the design process within my projects.

Highlights

  • CIBC Best Student Life Bundle

    Student banking essentials in one easy application.

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  • UX Laws

    CIBC UX Laws

    Introducing Design Principles at CIBC

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  • CIBC

    CIBC

    Smart Bundle Redesign

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  • Coaching Presentation - Mad Men

    CIBC

    Coaching presentation for designers

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  • BMO

    Personal Loan Cross-Sell

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  • BMO

    Personal Line of Credit

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Hello

I am a storyteller, strategic thinker and problem solver. I drive UX strategy by evangelizing the adoption of processes and mentoring other designers.

I go above and beyond to make the business feel confident about the decisions they make and deepen collaboration between cross-functional, agile team members.